I'm in the Mojave desert this weekend for the gamer festival that marks the launch of the XBox 360. Think: Burning Man meets E3.
While I'm playing GUN at 2 am in the desert with thousands of other gamers, you can watch me on MTV and MTV2 all week on A Gamer's Paradise, which is a special 1/2-hour show all about the Hex168 game that 42 Entertainment produced as a lead-up to the desert festival.
My role on the Hex168 project was to design an experience that would get hard-core videogamers out into the real world doing playful things with their friends. Over 2500 stunts across the U.S. later... well, you'll see: The show premieres tonight on MTV at midnight, again at 6:30 on Monday, and repeats 1o more times across the two networks throughout the week.